IBM Lotus marketing strategy?

As I was reviewing the latest news about IBM/Lotus software for an intranet project we are bidding on,
I said to myself “why the hell IBM products offer now looks like the computer associates catalog?”
Lotus Quickr (formally Lotus Quickplace), Lotus Connections, Lotus Symphony, Lotus Forms …
Not to forget the indestructible Notes and Domino 8 fresh release.

And that’s maybe the point!
Let me venture a quick explanation:

It looks like IBM hired a smart marketing guy who got this brilliant idea:

“We coulnd’t kill the Lotus platform, and the enterprise 2.0/collaborative (replace with whatever buzzword you’re comfortable with) trend is strong.
So lets keep the name and bury Notes(pre-eclipse era) and Domino into a new product family! In 5 years time, only some nostalgic geeks will remember what Domino was…”

Judging by the warm welcome Notes 8 received in the Lotus community (myself included), it could work pretty well don’t you think?